VISA
RIO 2016 OLYMPIC GAMES //
For the Rio 2016 Olympic Games, I led Visa’s global Olympic strategy across the Olympics, Paralympics and Special Olympics. In partnership with our global agency roster, including BBDO, AKQA, Endeavor/IMG, Catalyst and Starcom, I drove the Olympic strategy for the following films.
Additionally, we shot “First” in partnership with Best Buy.
Press highlights from my Rio 2016 work include:
AdAge: A refugee’s story makes Olympic glory more poignant in Visa’s Opening Ceremony spot
AdWeek: Visa Is Celebrating the Spirit of Innovation in Its New Olympics Campaign
Fortune: Visa Just Became the First Corporate Sponsor of the Olympic's Refugee Team
International Business Times: Rio Olympics 2016: Fencer To Make History As First Hijab-Wearing Muslim-American Athlete
Olympic.org: TOP Partner Visa announces Team Visa Rio 2016
Olympic.org: Visa Showcasing New Payment Innovations During Olympic Games Rio 2016
Paralympic.org: Paralympic athletes attend Team Visa Summit
Sports Business Journal: Visa signs 33 athletes for Olympic campaign
Visa.com: Team Visa Day kicks off in San Francisco
2014 FIFA WORLD CUP BRAZIL //
For the FIFA World Cup in 2014, I led Visa’s global go-to-market strategy across 65 countries, including the following films.
Press highlights from my 2014 FIFA World Cup work in Brazil include:
Adweek: 5 Ways Visa Plans to Stand Out With Digital at the World Cup
CMO.com: Inside Visa’s Most Social World Cup
Forbes: Visa Relies Heavily Upon Technology As An Official World Cup Sponsor
Inspiration Room: Visa Samba of the World Cup
Marketing.com: Visa launches World Cup initiatives